We are a company registered in England and Wales (registration number 09097923) under the name Expert Education Ltd t/a The Academy Learning Centre; the address of our registered office 27 Old Gloucester Street, London, England, WC1N 3AX 

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact us at [email protected]. Alternatively you can also write to us at The Academy Learning Centre, 27 Old Gloucester Street, London, England WC1N 3AX.

This privacy policy describes the ways we capture your personal information, what we do with it and what controls you have. We aim to ensure that any personal information we obtain and use about you will always be held, used and transmitted in compliance with all applicable data protection legislation.

What personal information do we collect about you?

When you register an interest with The Academy Learning Centre, we’ll offer you 1 free initial trial lesson. In order for us to contact you to arrange or confirm this, we will ask you for personal information at the time you register an interest, whether that be online or in person.

At the time of booking a free trial session, we may collect and process the following information about you:

• your name;

• postal and email address;

• contact telephone numbers (including mobile)

• We may also collect and process the following information about your child(ren):

  • name;

  • age;

  • date of birth;

  • school he/she attends;

  • Reason for interest in tuition

During your free trial we will collect and process the following information in our Trial Assessment Feedback Form:

• general parental feedback on which learning areas are of particular importance to you;

• specific feedback on what we have observed about your child’s ability during the trial and recommended courses we will assign should you decide to join

• any additional information deemed necessary to enable us to provide the best learning outcomes.

On signing up for a membership, we may collect and process the following additional information:

• any medical conditions, allergies, Special Educational Needs;

• details of credit/debit cards or bank accounts in order for us to accept payment

• Emergency contact details for at least one other adult and agreed names of authorised pick-ups

• A photo of your child (members have the option of opting out of The Academy Learning centre using your child’s photo for any external use)

How do we use your personal information?

Your personal information will only be used for the purposes of arranging your free trial, processing your membership, providing you with information on products or services that you request from us or which we feel may interest you.

If you are simply browsing our website we will not collect any personal information which will identify you however, we will collect information using cookies and/or traffic data which uses IP addresses or other numeric identifiers which analyse navigation and use of the website.

Personal information collected will be retained by us for 10 years.

Who will your personal information be shared with?

We will not disclose your personal information to any third parties for marketing purposes.

We will not share your personal information with third parties unless we are obliged to disclose personal data by law, or the disclosure is necessary for purposes of national security, taxation and criminal investigation, or we have your consent.

We will only share your data with a third party under the agreement that they will be permitted to use it for our internal analysis only. They will sign a non-disclosure agreement to secure any data they are granted access to.

How we keep your personal information secure

We are committed to protecting the security of your personal information. We take appropriate technical and organisational measures to guard against unauthorised or unlawful processing of your personal data and against accidental loss or destruction of, or damage to, your personal data.

We cannot guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Any transmission is at your own risk. In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.

Direct Marketing

Communication of news or offers may be sent via letter or email to prospective members, current members or cancelled members. All customers are offered the option of unsubscribing from our email lists.

We may use your personal information to send you details of products or services that we offer that we have identified as likely to be of interest to you. This will be in accordance with the preferences that you indicated when you registered interest. In the event of not joining The Academy Learning Centre or not arriving for your free trial, we may feel it is appropriate to contact you in order to reschedule the free trial or to gain feedback from you after a free trial.

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact us at [email protected]. Alternatively you can also write to us at The Academy Learning Centre, 27 Old Gloucester Street, London, England WC1N 3AX.

When your membership ends

Upon termination of membership, your data will be stored securely. We may contact you at any point in the future regarding your child’s ongoing academic needs. We may call you in order to gain feedback about your experience of your membership with us and also to offer you the opportunity of returning to our service and alerting you to any promotional offers or relevant curriculum that we feel may be of interest to you. We may email you for the same reasons.

Cookies

A cookie is a small text file that we store on your device. Our website uses cookies to distinguish you from other users of our website. Cookies also provide us with information about how this website is used so we can keep it as up to date, relevant and error-free as possible. Our use of cookies also allows registered users to be presented with a personalised version of the site, carry out transactions and have access to information about their account.

Most browsers will allow you to turn off cookies. If you want to know how to do this please look at the menu on your browser, or look at the instruction on www.allaboutcookies.org. Please note however that turning off cookies will restrict your use of our website.

Further information about the types of cookies that may be used on this website is set out in the list below.

• Strictly necessary cookies – these are cookies that are essential to the operation of our website.

• Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors to our website.

• Functionality cookies – These cookies are used to recognise you when you return to our website.

• Targeting Cookies – These cookies record your visit to our website, the pages you have visited and the links you have followed.

We may monitor traffic to our site and collect the following information:

• The IP address of your computer

• The referring website from which you have got to our website from

The reasons for this are:

• To make ongoing improvements to our website based on this data

• To see our most popular sources of business

• To monitor and track the use of our member-only online services

Links to third party sites

Our Site may, from time to time, contain links to the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for those websites or their policies.

Deceptive emails

We will never ask you to confirm the details of your account or payment method by email or mobile communication. If you receive such contact, please do not respond to it.

International transfers

We may transfer personal data that we collect from you to third party data processors located in countries that are outside of the European Economic Area (EEA). Please be aware that countries outside the EEA may not offer the same level of data protection as the United Kingdom; however, we always require that third party data processors deal with your personal data in accordance with this privacy policy.

Access to information

You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please write to us at The Academy Learning Centre, 27 Old Gloucester Street, London, England, WC1N 3AX. Any access request may be subject to a fee of £25 to meet our costs in providing you with details of the personal information we hold about you.

Updates to this policy

We do sometimes update this policy from time to time by changing it on the website. You may therefore want to return here regularly to view our most up to date policy. This privacy and cookies policy was last updated in July 2020.

Contact us

If you would like to contact us about any aspect of this Privacy Policy, please do so at [email protected].